TikTok RealReal Creativity Protection
What’s TikTok Real
At TikTok, our mission is to inspire creativity and bring joy. Across our platform, we bring people together through creativity—where creators share their passions, users discover joyful moments, and sellers and advertisers grow by connecting with communities in meaningful ways.
As our community grows, so does our commitment to keeping TikTok a safe, trusted, and joyful place. Learn more
Hear Every Voice
Actively engage with brands and rights owners to understand concerns and insights.
Evolve Tools & Policies
Translate feedback into smarter system features, policies, and processes that meet real needs.
Proactive Brand Support
Provide hands-on, dedicated guidance to rights owners so IP issues are addressed quickly and effectively.
Build Better IP Protection Together
TikTok Real Roundtable
To ensure consistent and effective support for rights owners, we established the TikTok Real Roundtable. As infringement continues to evolve, we will regularly invite rights owners from various industries into the conversation, working hand-in-hand with TikTok to refine our IP protection strategies across multiple channels.
Tools For IP Protection
Electronic Authorization Management
At TikTok Shop, we implement an offline brand authorization process for high-risk brands, products, and categories. With our new Brand Verification feature built in IPPC, enrolled rights holders will have the option to review, approve, and reject brand authorizations directly through their IPPC account. It streamlines the authorization process, makes approval records easy to track, and allows brands to terminate authorizations when needed.
